The Project
The Sanctuary is a welcoming neighborhood church. As they prepared to launch, the team brought Highmark in to develop a brand identity and website that would reflect their heart for authenticity, belonging, and transformation. We worked closely to clarify their message and express it visually, creating a grounded, hopeful brand system and a digital presence that invites people into something deeper from the very first interaction.
How we partnered
Logo & visual identity
Brand collateral
Website design & development
Brand Identity
We worked closely to identify and define who the church wanted to be. From there, we crafted three visual identifiers to symbolize the brand: a front door, a window, and a home. All three combine to create the logo mark.
The Front Door
The welcoming entrance point
The Window
Invitation culture and transparency
The Home
A place to belong
To compliment the grounded and simple approach to their ministry, neutral colors and earth tones make up the primary color palette. For type, we chose a straightforward typeface with high legibility as the primary, and a serif for the secondary.
